Question 1

What is a good CPC?

Accepted Answer

CPC varies by industry: E-commerce $0.50-$2, Legal $5-$20, Insurance $10-$50+. Focus on CPC relative to your customer lifetime value and conversion rates, not absolute CPC numbers.

Question 2

How can I lower my CPC?

Accepted Answer

Improve Quality Score through better ad relevance and landing pages, use long-tail keywords, adjust targeting, test ad copy, and optimize bid strategy. Higher Quality Score significantly reduces CPC.

Question 3

CPC vs CPM: which is better?

Accepted Answer

CPC is better for direct response and lead generation - you only pay for interested users. CPM is better for brand awareness campaigns where impressions matter more than clicks.

Question 4

Why does CPC vary so much?

Accepted Answer

CPC depends on competition (auction-based), keyword intent (commercial vs informational), ad quality score, targeting specificity, time of day, and seasonality.

CPC Calculator - Cost Per Click Online