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Customer Lifetime Value Calculator

Quick answer

This calculator computes customer lifetime value.

  • Simple to use for everyday decisions.
  • Margin-adjusted view.

Figures are estimates from this calculator’s standard formula — adjust the inputs in the tool below for your exact number.

How Does the Customer Lifetime Value Calculator Work?

LTV = AOV × Purchases per Year × Years Retained

The Customer Lifetime Value Calculator allows you to perform calculations quickly and easily. Simply enter the required values and click the calculate button to get instant results.

  1. 1

    Enter Values

    Enter the required values in the fields below.

  2. 2

    Adjust Settings

    Enter the financial data and business figures.

  3. 3

    View Results

    Click the "Calculate" button to see the result instantly.

FAQs

Should I adjust LTV by margin?

Yes — a $1,116 revenue LTV at 40% margin is really $446 of contribution; spend decisions need that figure.

How do subscriptions change LTV?

Use ARPU × average subscriber months: $29 × 26 months = $754.

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