Marketing ROI Calculator

Quick answer

This calculator computes marketing return on investment.

A free tool that saves time and avoids manual errors.
Cohort-aware tracking.

Figures are estimates from this calculator’s standard formula — adjust the inputs in the tool below for your exact number.

How Does the Marketing ROI Calculator Work?

Marketing ROI = (Attributed Revenue − Marketing Cost) ÷ Marketing Cost × 100

The Marketing ROI Calculator allows you to perform calculations quickly and easily. Simply enter the required values and click the calculate button to get instant results.

1
Enter Values
Provide your values in the fields shown.
2
Adjust Settings
Enter the financial data and business figures.
3
View Results
Click the "Calculate" button to see the result instantly.

FAQs

Which attribution model is fair?

Whichever you apply consistently — first-touch and last-touch tell different true stories.

What about long sales cycles?

Track cohort ROI: leads from Q1 may close in Q3; instant ROI punishes good pipelines.

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