Skip to main content

Customer Acquisition Cost

Quick answer

This calculator computes cost to acquire a new customer.

  • A free tool that saves time and avoids manual errors.
  • Blended and paid CAC.

Figures are estimates from this calculator’s standard formula — adjust the inputs in the tool below for your exact number.

How Does the Customer Acquisition Cost Work?

Blended CAC = Total Spend ÷ All New Customers; Paid CAC = Paid Spend ÷ Paid Customers

The Customer Acquisition Cost allows you to perform calculations quickly and easily. Simply enter the required values and click the calculate button to get instant results.

  1. 1

    Enter Values

    Enter the required values in the fields below.

  2. 2

    Adjust Settings

    Enter the financial data and business figures.

  3. 3

    View Results

    Click the "Calculate" button to see the result instantly.

FAQs

Why quote two CACs?

Blended hides channel truth — paid CAC is the honest number when deciding to scale ad budgets.

What CAC can I afford?

Keep CAC below one-third of gross-margin LTV; that preserves a 3:1 health ratio.

Related tools

Pick another tool to continue your calculation.

👥

Employee Turnover Calculator

Calculate employee turnover rate and its annual cost.

🙏

Gratuity/Tip Calculator

Calculate tip and total bill.

📊

Net Promoter Score Calculator

Calculate NPS customer satisfaction score.

📉

Net Present Value (NPV)

Calculate net present value of investment.

⏱️

Overtime Pay Calculator

Calculate overtime pay.

📈

Monthly Recurring Revenue

Calculate monthly recurring revenue.