Question 1

What Shopify fees should I include?

Accepted Answer

Include monthly subscription ($39-$399), payment processing fees (2.4-2.9% + 30¢), transaction fees if not using Shopify Payments, and any app subscriptions.

Question 2

What is a good profit margin for Shopify?

Accepted Answer

Successful Shopify stores typically aim for 20-40% net profit margin after all costs. New stores might have lower margins initially while scaling.

Question 3

How do I calculate COGS correctly?

Accepted Answer

Cost of Goods Sold includes product cost from supplier, shipping to you, customs/duties if applicable, and packaging materials used for fulfillment.

Question 4

Should I include my own salary?

Accepted Answer

For accurate business profitability, include a reasonable salary for yourself in operating expenses to see true business profit.

Shopify Profit Calculator - Store Revenue